Resources
Foundations and Concealers
The artful application of concealers, color correctors and foundations is key to flawless-looking skin. The coverage and consistency you choose depends on your personal preference and style.
Your Tools
Specially designed brushes can help you discover your inner artist. Brushes, along with the right product, will create the most beautiful reflection of you!
Getting Started
Merle Norman offers an assortment of foundations and concealers to meet your every need. Choose coverage from sheer to full and finishes from matte to dewy.
Ask Yourself:
Do you know your skin type?
Is your skin tone warm or cool?
How much coverage do you prefer?
Do you wear the same foundation day and evening?
Ask your Beauty Consultant for Foundation Check to help guide your selection .
Foundations
Foundation is the last step of skin care and the first step of makeup. It evens out skin tone, smoothes texture and hides minor imperfections.
Concealers
Disguise imperfections and discolorations with a concealer.
Will it Look Obvious?
The rule of thumb is less is best. Use the Makeup Artistry Concealing Brush or applicator provided to layer the product lightly for the most natural effect.
Did You Know...
- Skin tone changes with time and season so it’s important to get regular foundation checks.
- Concealer looks most natural when blended in the layers.
- Apply foundation from the center of the face working out towards the hairline. Blend at the jaw and neck area to prevent a “masked” look.
- A little foundation goes a long way with the Makeup Artistry Foundation Brush, which absorbs less product. Use downward strokes to get flawless, even coverage.
- When applying with a sponge, use a patting and blending method.


