Guides
Eye-Q Beauty Tips
Want to raise your makeup eye-Q?
Discover these simple makeup tips practiced by the pros to enhance individual eye shapes and achieve eyes you really prize!
Down-turned eyes
Objective: to give a ‘lift’ to outer corners
- ‘Open’ entire eye by giving brows a clean arch.
- Curl lashes for additional ‘uplift.
- Apply a light (L) shade of eyeshadow from lashline to brow.
- Use a medium (M) shade in and above crease, extending it outward and upward on lid.
Wide-set eyes
Objective: to help eyes appear closer together
- Apply a light (L) shade of eyeshadow from lashline to brow.
- Apply a medium (M) shade at lashline to crease.
- Apply a slightly darker (D) shade in crease from inner corner to outer edge of iris.
- Use eyeliner on entire upper lashline.
- Concentrate mascara on inner lashes.
- Fill in brows near bridge of nose.
Close-set eyes
Objective: to help eyes appear more wide-set
- Widen space between brows by tweezing and extend outer end by coloring in with pencil or powder.
- Use a light (L) shade of eyeshadow from lashline to brow, concentrating color at inner corner.
- Darken outer half of lid and crease with a medium (M) to dark (D) shade. Apply the shade in above crease, concentrating color on outer half.
- Use dark eyeliner from outside of iris to corner on upper and lower lashline.
- Concentrate mascara on outer lashes.
Prominent eyes
Objective: to minimize roundness and protruding appearance
- Be sure brows are properly arched rather than rounded.
- Apply a light (L) to medium (M) shade of eyeshadow from lashline to brow.
- Darken crease with a medium (M) shade, extending it slightly beyond the outer corner.
- Apply a dark (D) shade on lid and to upper and lower lashline, widening and lengthening the line at outer corner.
- Apply a light coat of mascara.
Deep-set eyes
Objective: to ‘open up’ receding eyes with prominent browbones
- Apply a light (L) shade of eyeshadow from lashline to brow.
- Use a medium (M) shade from corner to corner above crease; fade into browbone.
- Use a dark (D) shade from iris to outer corner of lid.
- Apply liner softly starting at the center of the upper and lower lashlines, extending to outer corner.
- Coat upper and lower lashes with a generous application of mascara.
Almond Eyes
Objective: to enhance ideal shape and add dimension
- Apply a light (L) shade of eyeshadow from lashline to brow.
- Use a medium (M) shade from inner corner, across lid and into crease.
- Follow with a dark (D) shade from inside of iris, across top lashline to outer corner.
- Smudge eyeliner at upper and lower lashlines all around the eye.
- Coat upper and lower lashes with mascara.
Mature eyes
Objective: to ‘lift’ eyes with lids obscured by a fold of skin
- Apply a light (L), non-frosted eyeshadow shade from lashline to brow.
- Use a medium (M) shade on lid.
- Highlight (L) under browbone for contrast.
- Apply a dark (D) shade across upper lashline.
- Line upper and lower lashes with a thin line, going softer under the eye.
- Apply mascara to curled lashes.
- Color in brows, brush them upward and apply brow sealer.